OUR FOCUS

A Concise History

We spent our first year helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others.

Drawing on our expertise in trends for human food and nutrition, we became one of the first companies to help pet and animal brands pursue brand strategies that track with contemporary consumer trends. And our push for on-trend branding in food naturally led to involvement with the health and wellness segment at the same time. Today, we work in all three areas of focus with equal comfort, always drawing on common insights to pursue our clients’ goals.

In the decade plus since our founding, MarketPlace has grown from two people to a two-story, full-service brand growth partner for food, pet, and wellness companies. Our new space has expanded the ways we can serve the companies with whom we partner, and it’s provided room for our growing team of talented, creative, hard-working professionals committed to our founding promises and core principles.

Our Core Principles

• Industry insight and success are best achieved by industry focus

• To be purposeful and effective, strategy and creative must inform one another

• Consumer companies must understand both the marketplace and the commercial cycle

• B2B companies must understand not only their customers but also the end consumer

• People do business with people, not products or corporations

• We stay grounded when we give of our time and our talents to strengthen our community

• Office dogs make everything better