Our Focus:
HEALTH + WELLNESS
As proponents of better branding in the food industry, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition for over a decade. We’re dedicated trend watchers in nutraceuticals, cosmeceuticals, and wellness products, and we strive to help push the industry toward higher standards, especially in branding.
MarketPlace has worked with established health + wellness brands to redefine their portfolios, and we’ve helped launch startups. We know the industry and the consumer, and we’re excited to go to work on your behalf.
Nutra to Non-GMO
Health + wellness products are changing as quickly as any segment of consumer products, which is why you need a partner who has been engaged in the sector since before it was one. We know the trends, and we know the consumer. Whether you’re launching a brand, seeking a health marketing agency, or refining your business strategy, we can help.
Health and Wellness Work
Our partnerships with health and wellness brands have involved us with some of the most exciting ingredients on the market, as well as up-and-coming consumer supplement brands. As the sector continues to grow, we’re excited to support it with our industry insights and contemporary design sensibilities.
Insights
If anything here has intrigued you, we hope you’ll spend some time reading our website, which should give you a good sense of who we are. Though you should poke around to find what’s most relevant to you, below are a few of our key insights into the health and wellness industry. If you like what you see, we’d love to talk.
What Transparency in 2016 Might Mean for the Future
Examining the biggest transparency stories of 2016, including GMO pineapples and soda taxes, to understand the future of transparency and clean labeling in food, health, and personal care.
Look Good, Feel Good, Brand Good (Valuing a New Website)
A company’s website, designed and developed correctly, is more than a marketing tool: it’s a brand asset that benefits all marketing and increases profitability for years to come.
Three Marketing Implications of the GMO Labeling Law
With GMO labeling now mandated nationwide, we look at three approaches brands could take in keeping with their particular goals and assets.